In our society, businesses are often looked from capitalist point of view, wherein commercial institutions are making profits by selling some products or services. It is evident that these institutions are using natural resources like water, minerals, trees, energy, vegetation etc. to manufacture products. These products are then packaged nicely and sold in the market at the higher prices to maximize the profits. The unfathomable appetite to earn the huge profits by these institutions had been point of debate for centuries. It is true that these institutions had created the employment for people and unknowingly supported the social cause. But they had been reluctant to do more. For example, if they are cutting trees to produce then must also plant new trees in higher ratio. If they are taking water from rivers or lakes then must invest or make an arrangement for rain harvesting. If they are taking educated people to increase the efficiency of production then should promote education by opening new schools or colleges, supporting NGOs etc.
I have personally seen the classical case of apathy of these institutions in Daman and Diu beach, where highly contaminated effluent from nearby chemical factories used to be released into Arabian sea and created environmental threat. If you stand in the this polluted water for few minutes, you would start experiencing itching and irritation on your skin. It is certainly man made disaster for humanity.
However, there have been changes in the attitude of big and respectable organizations since last decade. They are making conscious and consistent efforts to change the perspective of masses. They are trying to make right balance between capitalist and socialist approach by earning the profit but also serving the society simultaneously.
But there is still a need to show the world and to break this centuries old perception, they need to give proof to the people that they have really changed and for good this time.
A CSR film focusing primarily on the social and environmental cause, they are contributing to, would be an ideal start.
Needless to say, this film can be shared on multiple platforms for the people to watch. It can be played in trade shows, public gatherings, social media and at various other places.
In my opinion, no company sell product or service but the credibility with message that we care. Show the world that you indeed care and you mean every bit of your words no matter what.