May 23, 2017

Animated Marketing Videos - Key to Brand Positioning

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We all know that image matters. The success of a company is highly dependent upon the way consumers view their brand. That’s why companies are continually striving to carve out their own niche in the market and create an impression in the minds of consumers that’s both positive and totally unique. And while creating a brand identity and establishing your brand positioning is a game of inches and yards, the result of day-in, day-out engagement with potential customers, there are times when you can really solidify your positioning in the minds of your audience.

For example, if you are releasing a new product, or you totally revamped your website, then you should use this opportunity to set your company and your brand apart from the competition. One excellent way to do this is though animated marketing videos. The popularity of these videos has skyrocketed in the past few years, thanks in part to Google’s algorithm for ranking websites. Google places a strong emphasis on how long people stay on any given site. And ompanies who use animated marketing videos find that consumers become engaged with the content and spend more time on their site. If you want to get your message outto the masses and establish your brand positioning, we recommend creating an animated explainer video.

Here are three ways animated marketing videos can help establish your brand positioning: Animated Marketing Videos are (Should Be) Custom-Branded When making an animated video, you start with a completely blank slate. Unlike live-action videos, animation’s only limiting factor is your imagination.

Animated Marketing Videos Tell Great Stories “Brand storytelling” is the latest buzzword among businesses these days, and for good reason. Storytelling isn’t just a marketing trend – it’s a way for companies to communicate their values and vision in an authentic and personable way. Animated Marketing Videos Are Easy to Access and Share

Video is the ideal medium to inform, engage, and entertain prospective customers. If your company is looking to create a lasting impression on consumers, now is the time to get in on the action – contact Explainify today and soon you’ll have an extraordinary marketing tool to help establish your brand.

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